The Social Media Working Group (SM WG) is a newly established entity derived from the former CM WG, with the dedicated purpose of managing and expanding EUROAVIA’s presence on social media platforms. Its primary mission is to increase the Association’s visibility, promote key initiatives, and foster engagement with the EUROAVIA community and external stakeholders. The Working Group is responsible for planning, creating, and publishing content across platforms such as Instagram, LinkedIn, Facebook, Tik-Tok, and YouTube, ensuring consistency with the Association’s identity. It also supports the communication efforts of international projects, Working Groups, and the International Board, while collaborating with the PS and DN WGs to maintain alignment across all digital content.